A campaign to launch the global customer relationship
management department and to educate and engage employees.

Company Profile

Hotel group of 14 international brands with approximately 480,000 rooms in 3,700 hotels across 92 countries.

Challenge

Customer Relationship Management is one of the most important methods a company can use to generate interaction with its customers. With that in mind, we had to effectively introduce Accor Hotel’s new CRM department during the company’s world convention in Amsterdam.

Solution

Meza developed a series of games that highlighted all the aspects necessary for a company to be customer centric, including a video outlining the objectives and goals of the new department in an easy, fun, and comprehensible way.

Results

Over 340 people attended CRM’s designated area at the convention. The activities were effective in introducing the new department, based on the team’s’ feedback. It also helped change how employees perceive CRM by showing its crucial importance to the business in general.

Branding, Design
Category
Accor Hotels | #becrm
Client