“Talking Safety” is a digital platform that contains the best content on health and occupational safety.
With experience gained over two centuries and across industries, and in more than 90 countries, DuPont is uniquely positioned to help solve the world’s greatest challenges – via science and engineering for the global market – through innovative products, materials and services such as Kevlar®, Tyvek®, and Nomex®, among others.
DuPont is a leader in innovation and market-oriented science. MeZA was tasked with developing and launching a digital campaign to build awareness of DuPont’s products that serve the PPE (personal protective equipment) sector.
The brand underwent a Brand TherapyTM process where we conducted an analysis of DuPont’s needs and triangulated them with market data and needs. We found out that the Occupational Health and Safety segment was lacking in informative content so that professionals could be up-to-date and improve their performance. With this work in hands, MeZA had the unprecedented opportunity to create branded content for DuPont’s occupational health and safety sector. Talking Protection by DuPont (‘Falando de Proteção DuPont’) was born. The program is a content platform that gathers the best information on various subject matters within the health and occupational safety industry and serves as a reference for industry technicians and engineers.
The Talking Safety (‘Falando de Proteção’) campaign was quite effective.The numbers speak for themselves: in this niche-market, there were more than 330,000 total website views from 2015 to early 2017. These numbers, coupled with high-quality content production, have helped to align DuPont’s brand name with occupational health and safety issues. Additionally, it also helped to publicize the technology of DuPont products developed for this segment, such as Tyvek®, Nomex®, and Kevlar.