Campaign to Redefine and reintroduce the company’s values and present the new vision.

Company Profile

As Brazil’s leading book retailer, Saraiva is focused on education, culture and entertainment. The company operates using a multi-channel concept, offering a wide range of products and services.

Challenge

Saraiva was being completely restructured, and its publishing division was sold. This resulted in their operating solely as a retailer. This change came as difficult news to some and undoubtedly caused uncertainty among the remaining employees. Saraiva came to us with the need for a strategic targeted campaign to effectively communicate the benefits of the restructuring and the vision for the next phase of the company.

Solution

After a thorough study of the brand and culture, we created a campaign that would redefine and illustrate Saraiva’s values. We used humanized personalized, approachable messaging to clarify the new vision, which valued employees even more and affirmed that they were indeed included in the future of the company.

Results

After a thorough study of the brand and culture, we created a campaign that would redefine and illustrate Saraiva’s values. We used humanized personalized, approachable messaging to clarify the new vision, which valued employees even more and affirmed that they were indeed included in the future of the company.

Branding, Design
Category
Saraiva | + Saraiva Movement
Client